Triathlon Coaching
Start-line Certainty Begins Here
THE most critical factor of a successful coaching relationship is that coach and athlete are a good fit. You'll find information on this page, and though out my website about me, and how I work. If you'd like to become one of my exclusively coached athletes (I have limited slots) please complete the forms below and I will be in touch to discuss.
1. Decide. 2. Take Action
Philosophy
I believe that every human has unlimited potential, and that there are key components to realising that potential. The first component is your decision to achieve, the second your willingness to do the work, and the third is your commitment to consistently show up until you achieve the goal.
What gets measure gets done so data, your focus, curiosity and feedback are also part of the deal. I am a high energy coach, and passionate about your success so we'll be clear from the start & use data as feedback and to measure some elements of progress.
Although data is important it most definitely is not everything. Your enjoyment of the training and racing is also a key component of both purpose and performance, be prepared to love every part of your journey.
Credentials
I understand how to train for Ironman & continually smash out pb's, along side a full-time job, single parent duties & a fulfilled life. I've been doing it for more than 15 years. So far I've taken more than 3 and a half hours out of my Ironman finish times, and I am on track for more big PB's in 2026. Not only that but I've learned to love every aspect of the process, changed my identity and found a lifestyle and formula that brings me peace, pride and joy.
I have spent nearly 30 years studying human behaviour, leading, coaching, and inspiring performance both in business and sport.
Not only have I studied, but I have also 'walked the talk' of personal transformation. Driven by purpose in pursuit of joy and performance I have been guided and inspired by Sports & Neuroscience, Psychology & Performance Methodologies and Principals.
So far have 15 Ironman races under my belt, with numerous more, alternatively branded Triathlons and excitedly received my All World Athlete Status (AWA) for my 2025 achievements.
I love to race abroad. I have raced in Austria, Emilia-Romanga Italy, Venice-Jesolo Italy, Lanzarote, Mallorca, Vitoria-Gasteiz Spain, plus a fair few in the UK, I've also qualified for Team GB European Champs.
Find out more about me, my story and qualifications on the About us page.
It's not about the finish line, it's about the person you had to become to get there.
How we will work
Coaching Contract
121, *in person once a month. Human connection and energy is important to me. We can do the rest remotely via text, Training Peaks, WhatsApp or email but whilst we are getting to know each other & then when we are leaning into performance gains *in person connection matters.
Minimum 6 month commitment - because we both need to be invested. When you invest you expect a return on your investment, you're buying a commitment to yourself and the person you want to become.
* in person can be virtual / remote / online.
Data Driven
What gets measured, gets done. We will establish your training zones from the start. You'll need a sports watch to capture your workouts & power meter for your cycling. You can attend my gym, equipped with Watt bike & Treadmill so we can lay down some FTP data, and get you set up tech wise at the beginning. Or we can get going with some starter sessions to include some FTP tests, so that we can establish your training zones.
I work with *Training Peaks which comes as part of your coaching package.
Goal Setting
Identity based & process goals. If you've never heard of them I'll coach you through it. We'll focus on casting votes for the person you want to become, the person that will finish the race, or celebrate a personal best. We will focus on the small daily habits that build to long term and sustainable success.
Whatever your dream, we will be working with self-pride, the momentum of success, joy & flow.
This is where the magic happens!
The Financial Investment
this is the easy bit, its the consistent commitment, focus and curiosity to create your future self that is the biggest investment
Exclusive 121 Coaching (only 3 slots available)
*Price per 4 week training block, minimum 6 month contract.
£160
MBTI Personal Impact Report
26 Page Report + 90 min debrief + in session coaching
£250
Video Analysis
Swim Smooth 121 Video Analysis - Click the button below for more information & booking.
Please note these sessions are with a Folk Matter coaching partner/associate.
£125
Step 1. to becoming a Folk Matter Coached Athlete
Download, complete and submit the forms below, and I will be in touch.
Athlete Profile
Providing this initial information helps us get straight to the right conversation & is the beginning of your journey to start-line certainty.
Physical Activity Readiness Questionnaire
It's really important we gather as much information as possible to ensure your training responsibility & healthily.